Custom vs Premium Themes – The Debate

Custom vs premium themes is a hotly debated topic and my opinion is a little bit heretical within the upper echelons of the web design community. I am a big fan of premium pre built themes. In my own experience on using both custom and premium pre built themes, I felt that while there wereContinue reading “Custom vs Premium Themes – The Debate”

Pricing Decisions – Should Your Online Store Offer Wholesale?

The Lure of Wholesale Markets For an online store it can be a competitive advantage to create a brand yourself. In this scenario, more often than not the idea of wholesaling, selling to retail stores, gets put on the table. I have had only limited experience with selling products under my own brand, but inContinue reading “Pricing Decisions – Should Your Online Store Offer Wholesale?”

Minimum Viable Customer Service Process

When I started Wooassist and was looking at designing the customer service process, I decided that it would be more efficient to wait till we got our first customer, and deal with that customer myself, document how I handled that customer, and make that into a process the team could follow. I estimated it wasContinue reading “Minimum Viable Customer Service Process”