Author Archives: nickjmarket

This is a new age, and while the same game, the rules have changed. Senior executives or business owners that insist on a hands-on approach and micro managing the process will hit a roadblock due to their lack of experience with internet marketing. Traditional marketing experience has a great value and can be a realContinue reading “3 Ways to Manage a Digital Strategy for the Design Build Industry | 09”

Once the strategy and structure is in place we can use visual design to help guide the user through your site by making it an easier and a more enjoyable experience. There are many design techniques including the correct use of white space and strategic use of decorative elements such as background images, borders, dropContinue reading “Why Some Web Sites Make You Feel Good and Want to Work With Them | 08”

What the visitor sees when they first land on your website has to intrigue their crocodile brain within 2-3 seconds or your hard earned visitor will leave. Basically you are going to need to make them want to eat it, fight it, or mate with you. The crocodile brain acts as a filter to preserveContinue reading “The Number One Reason Visitors Leave Your Site and How to Overcome | 07”

The easier your site is to use, the longer your potential leads will stay there and the more knowledge they will soak up on your brand and offer. This is key to getting in the customers mind and being added to their mental shortlist. Earlier, I mentioned that it was best to leave the websiteContinue reading “How Design Build Websites Convert Visitors to Leads Through Good Design | 06”

It is all too common that your inbound marketing strategy will hit a wall after a few weeks when you discover the resistance from internal stakeholders to support the project. 1. Early Beginnings – Getting Some Traction You have been able to round up a few hundred emails from existing clients, but you have foundContinue reading “3 Inbound Marketing Strategies for Architect and Landscape Industry | 05”

From our previous articles in this series I hope I have got you excited by the various options and intriguing content you can create for the Architect or Design Industry. And you are probably asking the question, well is this is fine and dandy, but where to we start? Without a budget no one knows.Continue reading “How to Get Started with Architect Design-Build Inbound Marketing | 04”

A sales team goes out and finds leads and these are given to the most experienced sales people in the organisation to close the deal. The best marketers don’t go out and sell, they make people come to them and desire what they have for sale. This is even more relevant for an architect orContinue reading “How to Get Visitors to Your Website. Architect Design Inbound Marketing | 03”

Last week we looked at the bare basics. I hope everyone reading this now has Google Analytics installed. Now we will take this up to the next level and create the bare basics of a content platform to please search engines and your visitors to achieve a win-win for both. This platform will act asContinue reading “How to Create Architecture and Design Content So Google and Visitors Love You | 02”