The Small Business Website Success Blueprint

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Develop Systems To:

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[li]Increase Leads[/li]
[li]Increase Converting Those Leads[/li]
[li]Increase Profits[/li]
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Sample Extract:

Objective of This Blueprint

My goal for this book is to educate small business owners, on exactly what they need to have as the foundation of their website, to build a strong digital strategy on top of.

This is an action book. Every philosophy is followed by a list of action steps.

There is nothing new here, we have merely taken the best advice from top web design firms and condensed it into an actionable workbook. If you were to spend 20k plus at a prestigious web agency these are the sort of questions they would address in the pre-contract and kick-off phase of the project.

Invest Just a Few Hours for a ROI of $1000’s

If you can allocate just a few hours of your time you will end up with a website brief worth 1000’s of dollars.

You will be able to take this brief to a number of web agencies and be a highly sought after client. The biggest challenge web agencies have is a client not providing them with the information they need to do their job. If you present this finished document to them they will love you and you will likely get a much better rate.

Some of these questions may feel repetitive or as though you have answered them 100 times before. Trust this process in the knowledge that all high end web design firms insist on this type of documentation, known as the “Discovery Phase”, and build $2000 plus into the project price to extract this information out of their clients.

If you have a business or marketing plan and some of these questions may have already been addressed, by all means use that as a reference. The critical thing is that you have all the information in your “Website Blueprint”.

Table of Contents

The Small Business Website Blueprint………………………………………………………………………….. 1

Objective of This Blueprint………………………………………………………………………………………. 4

Invest Just 3 Hours for a ROI of $1000’s……………………………………………………………………… 4

Your Business Objectives……………………………………………………………………………………………. 5

Branding…………………………………………………………………………………………………………………. 6

Who are you? What do you do? Who do you do it for?…………………………………………………. 6

Positioning………………………………………………………………………………………………………………… 8

Content Audit…………………………………………………………………………………………………………… 8

Call to Action……………………………………………………………………………………………………………. 10

Fulfilling Website User Needs………………………………………………………………………………………. 11

Contact Page……………………………………………………………………………………………………………… 11

Serious. Just the facts…………………………………………………………………………………………….. 11

Prompt the User to Think About Their Purchase…………………………………………………….. 12

Add Some Personality to the Contact Page……………………………………………………………. 12

Products/Services Offered…………………………………………………………………………………….. 12

FAQ……………………………………………………………………………………………………………………… 13

About Us Page……………………………………………………………………………………………………… 13

Viewable on All Devices…………………………………………………………………………………………. 14

Sales Funnel and Lead Capture………………………………………………………………………………. 15

The Heroes Journey……………………………………………………………………………………………….. 15

Now Your Buyers Journey………………………………………………………………………………………. 16

Where Are They Now?…………………………………………………………………………………………….. 16

Start with the End in Mind………………………………………………………………………………………… 16

Bridge the Gap………………………………………………………………………………………………………… 16

Ongoing Correspondence…………………………………………………………………………………………. 17

Search Engine Optimisation (SEO)………………………………………………………………………………. 17

Search Terms…………………………………………………………………………………………………………….. 17

Help Google Find You………………………………………………………………………………………………… 18

Let Google Know you are Relevant and an Authority…………………………………………………. 19

Local Geographic Focus……………………………………………………………………………………………. 19

Social Media……………………………………………………………………………………………………….. 20

How to Start……………………………………………………………………………………………………….. 20

Building Brand Awareness…………………………………………………………………………………… 21

Building Relationships………………………………………………………………………………………… 21

Best Practices………………………………………………………………………………………………………….. 21

Social Media Tools…………………………………………………………………………………………….. 22

Conclusion………………………………………………………………………………………………………….. 23